Google AdWords is every marketer’s go-to tool whenever there is a PPC-related concern. It’s just a powerful platform where you get to improve on a lot of aspects of your campaign. But bids and ad copy changes aren’t the only things you should pay attention to – there’s much more to AdWords than these two. PPC management experts from Denver list three of these underrated insights you should harness:
What most advertisers tell you is true: knowing the level of brand awareness per location has an impact on your ads’ performance. You have to measure ad performance by geography to size up the competition. Now, what AdWords shows you is the cost per application in every state or location for a particular brand. This is useful for evaluating where you should spend more and control the bids for better ad turnout, especially when you’re restructuring your PPC campaign.
Paid and Organic
Much has been said about paid ads versus free ads. Marketers point out both types are important, but have you taken the time to test and measure this yourself?
If not, the good news is that AdWords has a tool for you to check this. The tool allows you to check the impact of each ad, as well as which ones provide great value as a paid click and which ones drive traffic organically. The information you could get here is a huge plus in improving your ads for more clicks, more conversions, and more profit.
Mobile is the new superstar of both SEO and PPC, so you have to harness it to its full potential. This is where AdWords’ distance comes in, because this insight allows you to see how far customers go before they buy something from your brand. It’s a clearer depiction of a user’s location when making an actual purchase, not just a graph showing you the number of conversions per area.
AdWords is more powerful than most people give it credit for. Use every feature it has to enrich your PPC campaign and soon enough, your brand will rake in more dough than usual.