Driving people traffic to your business is crucial, particularly if you are in retail. Even if your store is in a good location where lots of people generally pass by, it’s not a guarantee that they will actually visit and do business with you. So, what can you do?
Gather data. Don’t take guesses on how much traffic your store is getting. Actual and reliable data is what you need to come up with a good strategy. Invest in store counters or people counter systems. These can give you the exact numbers of the people who actually visited your store. Analyze that data alongside the actual number of sales you have made. With this, you can see how effective you really are at turning to business the opportunities — number of visitors — presented to you.
Create a plan. Now that you have the actual figures, what should you do about it? Look at your data and find out the traffic patterns. Do you have better business on weekends? Then perhaps you can create a marketing event or a discount day to bring in more business.
Make use of social media. Yes, social media is everywhere and that’s precisely why you should make use of it! On your business page, post pictures of your store highlighting, for example, your best products. Encourage your customers to share their experience in your store through their own accounts. You can even try creating small contests like customer of the month on your own pages. These efforts will help create a buzz for your business and drive traffic to your store.
Have an interesting display. Take a good look at your store. Look at your display and décor. If you weren’t the owner, would you honestly pay any mind to it? You need to give your potential customers something to look at! So, dust off your old display and put something that’s sure to catch their eye. Maybe you don’t even actually need an overhaul. Sometimes it’s all about the positioning. Make sure that people will easily see what’s on your store window when they walk past it.