When it comes to online content, research suggests that longer content pieces convert better than those with fewer words. This is because the algorithm updates now favour detailed and well-researched content about a certain topic and pieces that do not heavily focus on keyword optimisation.
This seems a little confusing, as most online users have shorter attention span. They scan content pieces and do not read every single word on the article. So, why is it that research shows that a long content can increase ranking and conversion?
Conversion with Longer Content
Longer posts are said to enhance conversion because they offer more value to readers. Such content is likewise considered informative and detailed, providing more facts and offering an in-depth explanation to readers. Quality long content pieces usually contain 2,000 to 2,500 words.
Not all content with more words, however, can produce leads of better quality. The presentation of facts, good linking strategy and the proper use of keywords matter in conversion. SEO service providers in North Sydney note that search engine sites only favour quality or in-depth content that will remain valuable or relevant years after publication.
The Value of Shorter Pieces
While longer content converts better, this does not mean that shorter pieces don’t stand a chance. There are situations such as video presentations, product descriptions, infographics, marketing content and social media posts where shorter is better.
Shorter pieces offer more value and convenience, especially for those who want immediate answers. Most online readers, however, knows how to evaluate a content to determine if it is worth their time. This is why it is important to create engaging, valuable and meaningful content pieces.
Longer content converts better, but this does not mean that content marketers should only publish blogs or articles with more words. Offering both longer and shorter content is a much better strategy. Quality, of course, is of utmost importance to give readers more reasons to stay longer and read the content up to the last word.