If you haven’t already, it’s time to build a website for your small business. As more people are turning to the Internet to look up goods and services they would like to buy, you need to stake your claim on your own piece of property online.
The challenges of building and designing a website are not lost on local business owners. Fortunately, there are free and affordable online tools that you can use to DIY your website design. If you’re going this route, observe the following best practices:
Keep it simple
A cluttered website is confusing to users. You want to keep it simple and easy for them to find what they’re looking for in the fastest way possible. Remove all the clutter and stay true to a single focal point on each page.
Make it consistent with your brand
Design a website that reflects your brand. Choose a logo, color scheme, font, and other design elements that you can use across all your marketing materials. Customers prefer to interact with a brand that they can recognize, so make sure they know whose website they are on.
Localize your content
Google says people are going local. Omni Media and other experts say that you can make the most of that by targeting local search keywords. For example, create content that targets searches like “emergency plumber in Encino” or “Encino family dentistry.” Remember, website design isn’t all about the appearance of your site. It’s also about its content.
Create a website with a responsive design so that you can optimize the experience for your users, whatever device they’re using to browse your website. More people are using their mobile phones and tablets to shop for goods and services online, so it makes sense for you to optimize your website to provide a good user experience for your customers.
As people increasingly reach for their laptops and smartphones to shop, it’s only practical for local businesses to take their presence online. If you haven’t even considered this, you are missing the online revolution that is beginning to define consumers deal with businesses.