Despite Singapore’s relatively small size, its diverse selection of snack items has lured tourists to come back for more.
A huge part of tourism revenue in the Lion City originates from food purchases. In fact, a report estimated the global food-souvenir market to reach a value of US$70 billion in the next two years.
Rooftop dining in Singapore already established itself as an attraction for tourists. Many restaurants have rebranded to integrate this feature for their patrons, especially among expatriates. The gastronomic experiences become heightened with a bird’s eye view of the city-state. Whether it’s a full-course meal or an afternoon snack, these places are popular among tourists.
However, some food items no longer need a beautiful backdrop to make it an appetising treat. For instance, salted-egg fish skins and chips could arguably represent Singapore’s cuisine. Sweets and other salty food items also make up a significant portion of food items that generate revenue for businesses. In 2017 alone, the Singapore Tourism Board said that tourists spent 11% of their total shopping expenditure of S$6.17 billion.
Businesses should expect to notice more tourist arrivals in Singapore in late 2018, and food should be one reason for the increase in visitors. Another reason involves technology, which analyses information about different behavioural patterns among tourists.
The Singapore Tourism Board plans to use an analytics network to improve its tourism management strategies. The Singapore Tourism Analytics Network helped local retailers in gaining insights from two of the biggest spenders, which are Chinese and Indian visitors. The discovery allowed businesses to create marketing plans that target these two markets.
Food souvenirs help tourists to bring a slice of Singapore back to their hometown, so it’s not surprising that many are willing to spend more on snacks especially for delicacies that are rare. As Singapore uses big data to identify popular snacks, it’s easier to determine which items are best-sellers among tourists.