With the tech sector surpassing the growth rate of many UK industries, the impact of technology in our everyday lives can only expand. Start-up tech companies are involved in many ventures that will influence our lifestyle, from driver-less transportation systems to smart domestic appliances, shopping and virtual gaming. With digital companies positioning themselves as key players in different facets of modern life, businesses should take advantage of this trend.
Online marketing utilises these technological advances and provides the scope and reach of smaller businesses that only big companies could afford before the digital boom. Investing in websites and app development helps reach a vast amount of online users effectively and efficiently − whether in a small suburban town like Bromley in Kent or a big city like Birmingham.
Online marketing greatly contributes to the following two aspects:
According to a 2018 statistical bulletin, >90% of adults in the UK are classified as recent internet users. They are the market for businesses that are investing in their online presence. Potential customers browse websites online for product catalogues, services offered, and contact details. Aside from websites, campaigns such as SEO (Search Engine Optimisation) and Google AdWords (pay-per-click) can help draw interest even from users who are not directly searching for the business.
By adding an online dimension to their company strategy, businesses can greatly increase their market visibility and make themselves more competitive.
Because businesses and customers can communicate online, establishing relationships between the two is easier. Customers can conveniently direct queries using their devices, and businesses can respond in real-time. Both can quickly resolve concerns regarding price, availability, and payment method. Constant engagement lets businesses gain the trust of customers, which can lead to more transactions down the line.
Active social media engagement also strengthens the reputation of businesses. If companies are approachable and responsive online, customers are more willing to ask questions. Clearing out these concerns helps customers become more confident in purchasing products or availing services.