Search advertising is still big, but if you’ll notice, social advertising is quickly gaining when it comes to popularity. Not surprising considering how social media domains, like Facebook, are used by nearly a billion people all over the world.
By conquering social media advertising, Social Connect says you are effectively making a successful marketing statement to a ripe and ready market.
Here are some of the reasons social advertising would increase your profits:
- Social media engagement – People who log into social platforms tend to stay there far longer than they intend to. Having a social media page, therefore, increases client engagement, giving you more ‘exposure’ time as opposed to old school advertising strategies.
- Brand investment – The great thing about social media is that it also helps build your brand. Having an account essentially makes it possible to infuse a little bit of ‘personality’ into your platform, making you seem more approachable and therefore memorable.
- Customer feedback – Social media platforms today make it possible for you to talk directly with clientele. New changes also created a ‘rating’ system, much like with Amazon.
- Purchases – Purchases through social media have increased over the years as more and more people readily buy stuff they see on their newsfeeds. Studies show that social media advertisements are more likely to trigger impulse buys compared to domain page posts.
Just opening a social media platform isn’t enough. Much like with traditional online marketing, it takes both time and effort to establish yourself on the platform. This is why it’s usually a good idea to hire the services of a professional. By doing so, you can have someone devote their expertise in the marketing aspect even as you try to boost the quality of your product and service. With social media platforms also carrying their own unique qualities, it pays to have experts handle this technical side of the marketing process.
These are only a few of the perks social advertising brings. Give it a go and you'll be amazed at how it can manage to boost your business success rate.